Preparing for the Fourth Industrial Revolution



DHD have produced the graphics for the PSMG 23rd Annual Conference – ‘Preparing for the Fourth Industrial Revolution’, which will be taking place on 20th March 2019 at One America Square, London.

The Professional Services Marketing Group is an international membership organisation for marketers in the professional services. Founded in 1989, they are an independent and forward-thinking partnership focused on educating, training and empowering all those in a marketing and business development role within their sector.


Preparing for the Fourth Industrial Revolution

We stand on the brink of a technological revolution that will fundamentally alter the way we work, live and relate to each another.

The speed of innovation and the rate of disruption is hard to comprehend or anticipate and are a source of constant surprise, even for the best connected and most well-informed business. Indeed, across all sectors, there is clear evidence the technologies that underpin the Fourth Industrial Revolution are having a major impact on the professions.

The 23rd annual PSMG Conference will take this subject as its centrepiece, exploring key topics, strategies and shared knowledge to enable business leaders – and those whose vital role it is to provide counsel and support to them – to have a deep and developed understanding of Industry 4.0 and what we all need to know to maintain growth and maximise success.

For us working in professional services the challenges are as marked and, in certain ways, more complex but, as we know, challenges can often bring us opportunities.

Industry 4.0 isn’t just about billions of us connected through technology and able to access unprecedented levels of information. It’s far more wide ranging. It will continue to transform management, governance and production and will be further multiplied across everything from artificial intelligence and robotics to analytics and the “internet of things”.

In professional services many firms are finding the introduction of new technologies that create entirely new ways of serving client needs are significantly disrupting their existing value chains. Growing transparency, engagement, and new patterns of behaviour are forcing firms to adapt the way they design, market and deliver products and services, whilst clients are now at the epicentre and increasingly focused on how they can be better served.


The Conference will:

  • Look at how we integrate the digital and physical worlds.
  • Consider how we adapt to shifting pressures and ever-more complex demands.
  • Examine how we challenge and empower stakeholders
  • Review how the various eco systems connect.

In addition, it will cover how…

  • …embracing Industry 4.0 is achievable – and non-negotiable.
  • …clients increasingly want advisory firms to be more proactive as a business advisor.
  • …smart and connected ideas can be embedded across our sector.
  • …emerging technologies can transform the way we go to the market.
  • …new forms of collaboration are essential in addressing the speed of innovation.
  • …re-examining the way in which we do business is now more pressing than ever.

As a group, the PSMG is in a unique position to use a set of skills to equip our firms, clients and colleagues with the knowledge and the vision to pro-actively embrace the many and varied challenges (and opportunities) of Industry 4.0.

By initiating informed conversation, we can really convince people change isn’t just necessary it’s non-negotiable. But this is equally about viewing change as exciting and inspiring. Many of our clients are facing equally unprecedented and profound change – Industry 4.0 is our opportunity to help them whilst securing our own growth and continued success.

And, at such a changing time, we must embrace the best practice of other sectors to help us create new client services. After all, anyone can deliver a need in response to known demand, but it takes a brave soul to “build it and they will come”.

And build it we must if we are to create an environment in which we have the agility to adapt to whatever the world throws at us whilst remaining a compelling proposition and a vital partner for our clients and for those with whom we work across the board.


After all, as Albert Einstein said: “We can’t solve problems by using the same kind of thinking we used when we created them


The Conference  

The PSMG Annual Conference is one of the most exclusive and prestigious professional services marketing conference in Europe. It provides a forum for delegates from the UK, Europe, the Middle East, US and Australasia to learn, discuss and share information on new developments in the professions. The Conference combines creative, relevant thinking with practical, achievable solutions to the complex issues faced by marketers in a changing landscape.

The Conference is recognised by the Chartered Institute of Marketing, The Law Society, The Institute of Chartered Accountants in England & Wales and the Royal Institution of Chartered Surveyors for continuing professional development and qualifies for 6 CPD points and 18 CPE points.

Who should attend?

Senior marketing professionals, heads of function, marketing and business development directors, managers and partners from leading UK and international professional service advisory firms, market commentators, academics and consultants.



8.00am         Registration & Continental Breakfast

8.45am         Welcome & introduction Gail Jaffa, Managing Partner, PSMG

8.50am         Chairman’s introduction

9.00am         Keynote Speaker 1

9.40am         Keynote Speaker 2

10.20am       Morning coffee

11.00am       Workshops Round 1 (3 sessions)

The delegate fee includes a choice of workshop in both the morning and afternoon


12.30pm       Buffet lunch

1.45pm         Morning workshop roundup with the presenters

2.15 pm        Workshops Round 2 – (3 Sessions)

The delegate fee includes a choice of workshop in both the morning and afternoon


3.45pm         Afternoon tea

4.15pm         Afternoon workshop roundup with the presenters

4.45pm         Keynote speaker 3 (to include Chairman’s summary and conclusions)

5.15pm        Networking drinks reception with Live Music with “Cyan Jazz”   


Delegate Fees:     

PSMG Members £550.00

2nd & subsequent £520.00

Non Members £650.00

2nd & subsequent £620.00

International Delegates £475.00

Early Bird discounts available up to 31st January 2019


PSMG Members £520.00

2nd & subsequent £495.00

Non Members £620.00

2nd & subsequent £595.00


Registration Fees (exclusive of VAT): The registration fee includes attendance at a workshop in both the morning and afternoon.

To book a place on the conference contact Gail Jaffa:
Tel: 0207 033 9150