Business development in a changing world


DHD is working with PSMG on their 22nd Annual Conference collateral which will take place on the 22nd November 2017.

Business development in a changing world will analyse the “business of business development” within the increasingly fast-paced, challenging and changing landscape in which clients, professional services firms and their marketers now operate.

The professional services sector is changing at an unprecedented rate. Change is being driven by a range of factors, including the rise of increasingly-sophisticated clients, a growing number of competitors, new technology, economics and politics.

We can only expect more change to affect our sector in the next few years. Brexit, the rise – and possible fall – of China, the possibilities of India, artificial intelligence: these are just some of the market changes that professional service firms must prepare for and respond to.

While it is difficult to plan for specific eventualities where the outcome is uncertain, it is nevertheless best practice to prepare for change that is likely to occur. You’re far more likely to successfully respond to a changing market if you’re not standing on a burning platform while doing so.

The prospect of ever more change in the professional services sector raises several key questions for marketing and business development professionals. How should our firms react in these uncertain times? How can we position ourselves, as individuals, as agents of change within our firms? How can we ensure our practice not only survives in this uncertain future, but also flourishes?

We must think about these things now!

We are delighted that Helena Samaha, Head of Legal – Content and Programming Europe, Liberty Global has very generously agreed to be the Conference Chairperson. Helena will also deliver the final afternoon Keynote and Chairperson’s summary and conclusions.

She will be joined during the day by

Laurie Robertson, Chief Marketing Officer, Baker McKenzie   

Cindy Godwin, Chief Marketing Officer, AlixPartners

who will deliver our two morning keynotes.

Details of  workshop presenters will be posted shortly and we will be releasing further information via alerts and postings on our website.

Further details of the 22nd PSMG Annual Conference can be found here and bookings are open for you to take advantage of the early bird discounts on offer.

We still have some sponsorship and exhibitor opportunities available. For more information please contact: or telephone 020 7033 9150.